Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.
| Other author/creator | Kahle, Lynn R. |
| Other author/creator | Riley, Chris, 1958- |
| Format | Electronic and Book |
| Publication Info | Mahwah, N.J. : L. Erlbaum Associates, |
| Description | xxiii, 415 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subject(s) |
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| Series | Advertising and consumer psychology |
| Bibliography note | Includes bibliographical references and indexes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003020653 |
| ISBN | 0805848266 (alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | View Online Content | ✔ Available |