Special Issue Creating Value with Customers
| Author/creator | Randall, Robert Author |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Summary | Annotation The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781845449452 |
| ISBN | 1845449452 (E-Book) Active Record |
| Stock number | 01326671 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |