Sixty to zero an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.

Author/creator Taylor, Alex, 1945-
Format Electronic
Publication InfoNew Haven [Conn.] : Yale University Press,
Descriptionxv, 254 p. ; 25 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009052163
ISBN9780300158687 (clothbound : alk. paper)
ISBN0300158688 (clothbound : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available