Sidestep and Twist How to Create Hit Products and Services That People Will Queue up to Buy
| Author/creator | Gardner, James Author |
| Format | Electronic |
| Publication Info | London : Marshall Cavendish Abingdon : Marston Book Services, Limited [Distributor] |
| Description | 256 p. ill |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Summary | Annotation Why are some product releases huge hits? James Gardner argues it is down to companies adopting the Sidestep & Twist strategy. The sidestep is taking an existing product or service & moving it into an adjacent market. When companies add the twist of a limited set of market-specific adjustments the chances of getting a hit are magnified. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9789814351102 |
| ISBN | 9814351105 (Trade Paper) Active Record |
| Stock number | 00005357 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |