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010 a| 2009029212;

020 a| 9780814731949 (alk. paper);

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040 a| DLCc| DLCd| DLCd| WaSeSS;

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050 00 a| PN1992.8.A32b| G73 2010;

082 00 a| 659.1/93022342| 22;

100 1 a| Gray, Jonathanq| (Jonathan Alan)=| ^A717314;

245 10 a| Show sold separatelyh| [electronic resource] :b| promos, spoilers, and other media paratexts /c| Jonathan Gray.;

260 a| New York :b| New York University Press,;

300 a| xi, 247 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. 223-238) and index.;

505 0 a| Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| Television programsx| Social aspects.=| ^A330966;

650 0 a| Advertisingx| Motion picturesx| Social aspects.=| ^A825070;

650 0 a| Television programsx| Marketingx| Social aspects.=| ^A57680;

650 0 a| Motion picturesx| Marketingx| Social aspects.=| ^A1057661;

650 0 a| Paratext.=| ^A1057111;

650 0 a| Intertextuality.=| ^A223232;

650 0 a| Mass media and culture.=| ^A361439;

655 0 a| Electronic books.=| ^A491897;

710 2 a| American Council of Learned Societies.=| ^A23031;

856 40 z| Full text available from ACLS Humanities E-Booku| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fhdl.handle.net%2F2027%2Fheb31973.0001.001;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=865489;

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Show sold separately promos, spoilers, and other media paratexts / Jonathan Gray.

Author/creator	Gray, Jonathan
Other author	American Council of Learned Societies.
Format	Electronic
Publication Info	New York : New York University Press,
Description	xi, 247 p. : ill. ; 24 cm.
Supplemental Content	Full text available from ACLS Humanities E-Book
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising--Television programs. --Social aspects. Advertising--Motion pictures. --Social aspects. Television programs--Marketing. --Social aspects. Motion pictures--Marketing. --Social aspects. Paratext. Intertextuality. Mass media and culture.

Contents	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Bibliography note	Includes bibliographical references (p. 223-238) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009029212
ISBN	9780814731949 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Online Content Full text available from ACLS Humanities E-Book Full text available from Ebook Central - Academic Complete	✔ Available

Show sold separately promos, spoilers, and other media paratexts / Jonathan Gray.

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