/LC.GIF&client=easterncarolinaedu)
Revenue disruption game-changing sales and marketing strategies to accelerate growth / Phil Fernandez.
| Author/creator | Fernandez, Phil, 1960- |
| Format | Electronic |
| Publication Info | Hoboken, N.J. : Wiley, |
| Description | xv, 224 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges. |
| Bibliography note | Includes bibliographical references (p. 211-217) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012005809 |
| ISBN | 9781118299296 (cloth) |
| ISBN | 1118299299 (cloth) |
| ISBN | 9781118331897 (ebk) |
| ISBN | 9781118334126 (ebk) |
| ISBN | 9781118335246 (ebk) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |