/LC.GIF&client=easterncarolinaedu)
Problems in marketing applying key concepts and techniques / Luiz Moutinho & Charles Chien.
| Author/creator | Moutinho, Luiz |
| Other author | Chien, Charles S. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Los Angeles : Sage Publications, |
| Description | xiii, 322 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2006940458 |
| ISBN | 9780761971788 (cased) |
| ISBN | 9780761971795 (paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |