Pervasive advertising / Jörg Müller, Florian Alt, Daniel Michelis, editors.
| Other author | Müller, Jörg, 1980- |
| Other author | Alt, Florian. |
| Other author | Michelis, Daniel. |
| Format | Electronic |
| Publication Info | London ; New York : Springer, [2011] |
| Description | ix, 364 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from Springer Nature - Springer Computer Science eBooks 2011 English International |
| Supplemental Content | Full text available from Springer Books |
| Subjects |
| Series | Human-computer interaction series, 1571-5035 |
| Contents | Pervasive advertising / Jörg Müller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge and Bo Begole -- A standard for digital signage privacy / Harley Lorenz Geiger -- Targeted advertising on the handset: privacy and security challenges / Hamed Haddadi ... [et al.] -- Opportunities and challenges of interactive public displays as an advertising medium / Rui José and Jorge C.S. Cardoso -- Conceptualizing context for pervasive advertising / Christine Bauer and Sarah Spiekermann -- Managing advertising context / Martin Strohbach .. [et al.] -- Social networks in pervasive advertising and shopping / Erica Dubach Spiegler, Christian Hildebrand, and Florian Michahelles -- Adapting news and advertisements to group / Berardina De Carolis -- Deploying pervasive advertising in a farmers' market / Ian Wakeman ... [et al.] -- Rural communities and pervasive advertising / Nick Taylor and Keith Cheverst -- Attentional behavior of users on the move towards pervasive advertising media / Johann Schrammel ... [et al.] -- Ambient persuasion in the shopping context / Wolfgang Reitberger ... [et al.] -- Interacting with sound / Max Meier and Gilbert Beyer -- Scent marketing: making olfactory advertising pervasive / Bernadette Emsenhuber. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011935526 |
| ISBN | 9780857293510 |
| ISBN | 0857293516 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |