On Message Precision Communication for the Digital Age / Theo Theobald.
| Author/creator | Theobald, Theo, 1957- |
| Format | Electronic |
| Edition | 1st edition. |
| Publication Info | London : Kogan Page Limited, 2013. |
| Description | pages cm |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subjects |
| Contents | Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012026743 |
| ISBN | 9780749464875 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |