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010 a| 2009047182;

020 a| 9780195399554 (alk. paper);

020 a| 9780195399561 (pbk. : alk. paper);

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050 00 a| JK524b| .K36 2010;

082 00 a| 324.973/09312| 22;

100 1 a| Kenski, Kate.=| ^A1060779;

245 14 a| The Obama victoryh| [electronic resource] :b| how media, money, and message shaped the 2008 election /c| Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.;

260 a| Oxford ;a| New York :b| Oxford University Press,;

300 a| viii, 378 p. :b| ill., map ;c| 25 cm.;

504 a| Includes bibliographical references (p. [319]-368) and index.;

505 0 a| The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

600 10 a| Obama, Barack.=| ^A365086;

650 0 a| Mass mediax| Political aspectsz| United States.=| ^A50405;

650 0 a| Public televisionz| United States.=| ^A1013792;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Hardy, Bruce W.=| ^A1060780;

700 1 a| Jamieson, Kathleen Hall.=| ^A185914;

710 2 a| American Council of Learned Societies.=| ^A23031;

856 40 z| Full text available from ACLS Humanities E-Booku| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fhdl.handle.net%2F2027%2Fheb31826.0001.001;

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The Obama victory how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.

Author/creator	Kenski, Kate
Other author	Hardy, Bruce W.
Other author	Jamieson, Kathleen Hall.
Other author	American Council of Learned Societies.
Format	Electronic
Publication Info	Oxford ; New York : Oxford University Press,
Description	viii, 378 p. : ill., map ; 25 cm.
Supplemental Content	Full text available from ACLS Humanities E-Book
Subjects	Obama, Barack. Presidents--United States. --Election. --History. --Statistics. Mass media--Political aspects. --United States. Public television--United States.

Contents	The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages.
Bibliography note	Includes bibliographical references (p. [319]-368) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009047182
ISBN	9780195399554 (alk. paper)
ISBN	9780195399561 (pbk. : alk. paper)

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The Obama victory how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.

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