A novel marketplace mass culture, the book trade, and postwar American fiction / Evan Brier.

Author/creator Brier, Evan
Format Electronic
Publication InfoPhiladelphia : University of Pennsylvania Press,
Description199 p. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
American fiction--20th century. --History and criticism.
Fiction--Publishing. --United States. --History. --20th century.
Literature publishing--Economic aspects. --United States. --History. --20th century.
Authors and publishers--United States. --History. --20th century.

Contents Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009023569
ISBN9780812242072 (alk. paper)
ISBN0812242076 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available