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010 a| 2008047856;

015 a| GBA9522342| bnb;

016 7 a| 0152662322| Uk;

020 a| 9781439900154 (alk. paper);

020 a| 1439900159 (alk. paper);

035 a| (WaSeSS)ssj0000363607;

043 a| n-us---;

049 a| EREEa| NEHH;

050 00 a| HF5415.2b| .W29 2010;

082 00 a| 658.8/32| 22;

100 1 a| Ward, Douglas B.,d| 1961-=| ^A1209181;

245 12 a| A new brand of businessh| [electronic resource] :b| Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /c| Douglas B. Ward.;

260 a| Philadelphia :b| Temple University Press,;

300 a| viii, 228 p. :b| ill., maps ;c| 22 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

600 10 a| Parlin, Charles Coolidge,d| 1872-1942.=| ^A1210491;

610 20 a| Curtis Publishing Company.=| ^A37784;

650 0 a| Marketing researchz| United Statesx| History.=| ^A1022959;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=471704;

947 a| (OCoLC)ocn263993796;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4198251;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4198251-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4198251-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4198251-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

Author/creator	Ward, Douglas B., 1961-
Format	Electronic
Publication Info	Philadelphia : Temple University Press,
Description	viii, 228 p. : ill., maps ; 22 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Parlin, Charles Coolidge, 1872-1942. Curtis Publishing Company. Marketing research--United States. --History.

Contents	A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008047856
ISBN	9781439900154 (alk. paper)
ISBN	1439900159 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
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A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

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