Media and the American child / George Comstock and Erica Scharrer.

Contents Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
General note"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliography noteIncludes bibliographical references (p. 307-349) and indexes.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2007281070
ISBN0123725429
ISBN9780123725424

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