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Marketing to millennials reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
| Author/creator | Fromm, Jeff |
| Other author | Garton, Christie. |
| Format | Electronic |
| Publication Info | New York : AMACOM, American Management Association, [2013] |
| Description | xix, 202 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. |
| Bibliography note | Includes bibliographical references (pages 179-191) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013007818 |
| ISBN | 9780814433225 (hardcover) |
| ISBN | 0814433227 (hardcover) |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |