/LC.GIF&client=easterncarolinaedu)
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
| Author/creator | O'Shaughnessy, John |
| Other author | O'Shaughnessy, Nicholas J., 1954- |
| Format | Electronic |
| Publication Info | Oxford ; New York : Oxford University Press, |
| Description | vi, 274 p.: ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Bibliography note | Includes bibliographical references (p. [247]-260) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002070905 |
| ISBN | 0195150562 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |