Tools

LEADER 05481cam a2200481 i 4500

001 ssj0001002127;

003 WaSeSS;

005 20190313051101.0;

006 m d ;

007 cr n ;

008 130711s2013 gw a sb 000 0 eng d;

010 a| 2013024813;

020 a| 9783110280869 (alk. paper);

020 a| 9783110281040 (ebook);

035 a| (WaSeSS)ssj0001002127;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| Z716.3b| .M2927 2013;

082 00 a| 021.72| 23;

245 00 a| Marketing library and information services - IIh| [electronic resource] :b| a global outlook /c| edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo.;

260 a| Berlin ;a| Boston :b| De Gruyter Saur,c| [2013];

300 a| 423 pages :b| illustrations ;c| 24 cm.;

490 0 a| IFLA publications,x| 0344-6891 ;v| 159;

504 a| Includes bibliographical references.;

505 0 a| Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernández Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blázquez and J. C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France).;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Information servicesx| Marketing.=| ^A165736;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Gupta, Dinesh K.=| ^A1207114;

700 1 a| Koontz, Christie.=| ^A392412;

700 1 a| Massisimo, Angels.=| ^A1213196;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=893237;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4173838;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173838-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173838-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173838-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

Marketing library and information services - II a global outlook / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo.

Other author	Gupta, Dinesh K.
Other author	Koontz, Christie.
Other author	Massisimo, Angels.
Format	Electronic
Publication Info	Berlin ; Boston : De Gruyter Saur, [2013]
Description	423 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Libraries--Marketing. Information services--Marketing.

Series	IFLA publications, 0344-6891 ; 159
Contents	Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernández Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blázquez and J. C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France).
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013024813
ISBN	9783110280869 (alk. paper)
ISBN	9783110281040 (ebook)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Marketing library and information services - II a global outlook / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo.

Click here for more information about this title

Availability