ECU Libraries Catalog

Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Other author/creatorGupta, Dinesh K.
Other author/creatorSavard, Réjean, 1950-
Other author/creatorInternational Federation of Library Associations and Institutions. Management and Marketing Section.
Format Electronic and Book
Publication InfoBerlin ; New York : De Gruyter Saur,
Descriptionxiv, 161 p. : ill. ; 24 cm.
Supplemental Content Full text available from Ebook Central - Academic Complete
Series IFLA publications, 0344-6891 ; 145
IFLA publications ; 145. ^A512746
Contents The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
General notePapers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
Bibliography noteIncludes bibliographical references.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
LanguagePapers in English and French.
Genre/formElectronic books.
LCCN 2011016719

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