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020 a| 9781854182722;

020 a| 1854182722 (Spiral)c| USD 185.00 Retail Price (Stylus Publishing, LLC)9| Active Record;

024 3 a| 9781854182722;

035 a| (WaSeSS)ssj0000079629;

037 b| 00996057;

040 a| BIP USd| WaSeSS;

049 a| EREEa| NEHH;

082 00 a| 659.22| 22;

100 1 a| Croft, Susane| Author=| ^A984853;

245 10 a| Managing Corporate Reputationh| [electronic resource]:b| The New Currency;

250 a| 2nd ed.,Revised;

260 a| London : b| Thorogooda| Herndon : b| Stylus Publishing, LLC [Distributor];

300 a| 277 p.b| illc| 11.000 x 08.500 in.;

440 0 a| Thorogood Professional Insights Ser.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| 'You cannot ignore that corporations are under the microscope as never before." It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right. The dynamics of corporate reputation and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk? Factors that have focused on fiercer spotlight on reputation: corporate scandals exposed in the media pressure from NGOs corporate governance issues globalisation and increased competition trade liberalisation and increasing competition This report shows you how to: develop PR, brands and relationship management as the vanguards of your corporate reputation strengthen your internal as well as external communications improve the effective management of your stakeholders build trust in the corporation at a time of failing confidence and increasing media pressure;

538 a| Mode of access: World Wide Web;

650 4 a| Corporate Image;

650 4 a| Organizational Effectiveness;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Dalton, Johne| Author=| ^A218664;

710 2 a| EBSCO Publishing (Firm)=| ^A272205;

856 40 z| Full text available from Business Source Completeu| https://search.ebscohost.com/direct.asp?db=bth&jid=1VV2&scope=site&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4171435;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4171435-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4171435-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

Managing Corporate Reputation The New Currency

Author/creator	Croft, Susan Author
Other author	Dalton, John Author
Other author	EBSCO Publishing (Firm)
Format	Electronic
Edition	2nd ed.,Revised
Publication Info	London : Thorogood Herndon : Stylus Publishing, LLC [Distributor]
Description	277 p. ill 11.000 x 08.500 in.
Supplemental Content	Full text available from Business Source Complete
Subjects	Corporate Image Organizational Effectiveness

Series	Thorogood Professional Insights Ser.
Summary	Annotation 'You cannot ignore that corporations are under the microscope as never before."<br />It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.<br /><br />Now this expert, readable and practical report puts that right.<br /><br />The dynamics of corporate reputation and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk?<br /><br />Factors that have focused on fiercer spotlight on reputation:<br />corporate scandals exposed in the media<br />pressure from NGOs<br />corporate governance issues<br />globalisation and increased competition<br />trade liberalisation and increasing competition<br /><br />This report shows you how to:<br />develop PR, brands and relationship management as the vanguards of your corporate reputation<br />strengthen your internal as well as external communications<br />improve the effective management of your stakeholders<br />build trust in the corporation at a time of failing confidence and increasing media pressure
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9781854182722
ISBN	1854182722 (Spiral) Active Record
Standard identifier#	9781854182722
Stock number	00996057

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Managing Corporate Reputation The New Currency

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