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The Future of U.S. retailing : an agenda for the 21st century / edited by Robert A. Peterson.
| Other author | Peterson, Robert A. |
| Other author | IC℗ Institute. |
| Format | Book |
| Publication Info | New York : Quorum Books, 1992. |
| Description | xii, 320 pages : illustrations ; 25 cm |
| Subjects |
| Contents | A context for retailing predictions / Robert A. Peterson -- Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson. Remarks / John C. Beyer -- Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre. Remarks / David V. Evans -- Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep. Remarks / Donald J. Stone -- The direct/database marketing challenge to fixed-location retailers / Don E. Schultz. Remarks / David Shepard -- Direct selling in the year 2000 / Thomas R. Wotruba. Remarks / James E. Preston -- Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani. Remarks / William R. Davidson -- A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson. |
| General note | "Prepared under the auspices of the IC℗ Institute." |
| Bibliography note | Includes bibliographical references (p. [293]-308) and index. |
| LCCN | 91024432 |
| ISBN | 0899306799 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5429.3.F88 1992 | ✔ Available | Place Hold |