Mad cows and mother's milk the perils of poor risk communication

Mad cows and mother's milk : the perils of poor risk communication / William Leiss and Douglas Powell.

Author/creator	Leiss, William, 1939-
Other author/creator	Powell, Douglas Alan, 1962-
Format	Electronic and Book
Edition	2nd ed.
Publication Info	Montreal ; Ithaca : McGill-Queen's University Press,
Description	xvii, 452 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Health Education--methods Communication Risk Factors Risk Management

Contents	Mad cows or crazy communications? -- A diagnostic for risk communication failures -- Dioxins, or chemical stigmata -- Hamburger hell -- Silicone breasts -- Lost in regulatory space : rBST -- Gene escape -- Mother's milk -- Ten lessons -- Two stinking cows : the mismanagement of BSE risk in North America -- A night at the climate casino : Canada and the Kyoto quagmire -- Life in the fast lane : an introduction to genomics risks.
General note	Order of authors reversed on previous ed.
Bibliography note	Includes bibliographical references (p. [413]-442) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006271150
ISBN	9780773528178 (alk. paper)
ISBN	0773528172 (alk. paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available