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010 a| 2006271150;

016 a| 20049036548;

016 7 a| 0129867222| Uk;

020 a| 9780773528178 (alk. paper);

020 a| 0773528172 (alk. paper);

035 a| (WaSeSS)ssj0000281598;

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082 04 a| 363.1/0722| 22;

100 1 a| Leiss, William,d| 1939-=| ^A57697;

245 10 a| Mad cows and mother's milkh| [electronic resource] :b| the perils of poor risk communication /c| William Leiss and Douglas Powell.;

250 a| 2nd ed.;

260 a| Montreal ;a| Ithaca :b| McGill-Queen's University Press,;

300 a| xvii, 452 p. :b| ill. ;c| 23 cm.;

500 a| Order of authors reversed on previous ed.;

504 a| Includes bibliographical references (p. [413]-442) and index.;

505 0 a| Mad cows or crazy communications? -- A diagnostic for risk communication failures -- Dioxins, or chemical stigmata -- Hamburger hell -- Silicone breasts -- Lost in regulatory space : rBST -- Gene escape -- Mother's milk -- Ten lessons -- Two stinking cows : the mismanagement of BSE risk in North America -- A night at the climate casino : Canada and the Kyoto quagmire -- Life in the fast lane : an introduction to genomics risks.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 12 a| Health Educationx| methods=| ^A922905;

650 12 a| Communication=| ^A917690;

650 22 a| Risk Factors=| ^A925035;

650 22 a| Risk Management=| ^A923405;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Powell, Douglas Alan,d| 1962-?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=3331585;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4168318-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

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Mad cows and mother's milk the perils of poor risk communication / William Leiss and Douglas Powell.

Author/creator	Leiss, William, 1939-
Other author	Powell, Douglas Alan, 1962-
Format	Electronic
Edition	2nd ed.
Publication Info	Montreal ; Ithaca : McGill-Queen's University Press,
Description	xvii, 452 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Health Education--methods. Communication Risk Factors Risk Management

Contents	Mad cows or crazy communications? -- A diagnostic for risk communication failures -- Dioxins, or chemical stigmata -- Hamburger hell -- Silicone breasts -- Lost in regulatory space : rBST -- Gene escape -- Mother's milk -- Ten lessons -- Two stinking cows : the mismanagement of BSE risk in North America -- A night at the climate casino : Canada and the Kyoto quagmire -- Life in the fast lane : an introduction to genomics risks.
General note	Order of authors reversed on previous ed.
Bibliography note	Includes bibliographical references (p. [413]-442) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006271150
ISBN	9780773528178 (alk. paper)
ISBN	0773528172 (alk. paper)

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Mad cows and mother's milk the perils of poor risk communication / William Leiss and Douglas Powell.

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