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LEADER 01096nam a22003258a 4500

001 ocm24246596;

005 20141212085838.0;

008 910724s1992 ilu b 001 0 eng ;

010 a| 91030762;

020 a| 0030541646;

035 a| (Sirsi) o24246596;

035 a| (OCoLC)24246596;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD9980.5b| .B38 1992;

082 00 a| 658.82| 20;

100 1 a| Bateson, John E. G.=| ^A284904;

245 10 a| Managing services marketing :b| text and readings /c| John E.G. Bateson.;

250 a| 2nd ed.;

260 a| Chicago :b| Dryden Press,c| 1992.;

300 a| xiv, 594 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Service industriesx| Marketingx| Management.=| ^A169059;

919 a| BOOK;

596 a| 1;

998 a| 414698;

999 a| HD9980.5.B38 1992w| LCc| 1i| 30372006151820d| 5/6/2009e| 6/29/1999f| 3/20/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 4/10/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Managing services marketing : text and readings / John E.G. Bateson.

Author/creator	Bateson, John E. G.
Format	Book
Edition	2nd ed.
Publication Info	Chicago : Dryden Press, 1992.
Description	xiv, 594 pages : illustrations ; 24 cm
Subjects	Service industries--Marketing. --Management.

Bibliography note	Includes bibliographical references and index.
LCCN	91030762
ISBN	0030541646

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9980.5.B38 1992	✔ Available	Place Hold

Managing services marketing : text and readings / John E.G. Bateson.

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