Waiting in the wings / Bradley G. Morison, Julie Gordon Dalgleish.
| Author/creator | Morison, Bradley G. |
| Other author | Dalgleish, Julie Gordon. |
| Other author | American Council for the Arts. |
| Format | Book |
| Publication Info | New York, NY : ACA Books, ©1987. |
| Description | ix, 164 pages ; 24 cm |
| Subjects |
| Contents | Act one: The past. Revolution unrealized ; The politicalization of the arts ; The business of being businesslike ; A brave knight fighting the battle -- Act two: The present. The system as it stands ; Resting on a plateau ; The reluctant maybes ; Have the beachcombers wandered too far from the sea? -- Act three: The future. Sell now! Subscribe later! ; Opening the door at the point-of-entry ; Longing for insight and knowledge ; Ways to discover ; Helping the maybes to be yeses ; Toward a new patience and an old passion -- Epilogue -- Appendix. Reach and frequency: how to calculate and use them ; Measuring audience development effectiveness ; Tucson Symphony Orchestra begins to see results from sell ; Goodman Theatre finds audience development system by accident. |
| Abstract | This book provides information, case histories, and stories which came from hundreds of people around the country concerning initiatives in audience development. The book incorporates anecdotes, background information, statistics, and opinions from dozens of colleagues in the arts world, as well as information garnered from 463 audience development and marketing directors of arts institutions who answered questionnaires about their special programs for helping adults learning about the arts. |
| Bibliography note | Bibliography: pages 159-161. |
| LCCN | 87000940 |
| ISBN | 0915400537 : |
| ISBN | 9780915400539 |
| ISBN | 0915400545 (pbk.) : |
| ISBN | 9780915400546 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Music | Closed Stacks - Ask at Circulation Desk | NX220 .M6 1987 | ✔ Available | Place Hold |