Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
| Author/creator | Dertouzos, James N., 1950- |
| Format | Electronic |
| Publication Info | Santa Monica, Calif. : Rand, |
| Description | xvii, 95 p. : ill. ; 23 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Other author/creator | Garber, Steven, 1950- |
| Other author/creator | National Defense Research Institute (U.S.) |
| Other author/creator | Rand Corporation. |
| Other author/creator | United States. Department of Defense. |
| General note | "Prepared for the Office of the Secretary of Defense." |
| General note | "RAND, National Defense Research Institute." |
| Bibliography note | Includes bibliographical references (p. 93-95). |
| Access restriction | Available only to authorized users. |
| Other forms | Also available in electronic form via the RAND Corporation Web site. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003041264 |
| ISBN | 0833033417 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |