An insider's guide to building a successful consulting practice / Bruce L. Katcher with Adam Snyder.
| Author/creator | Katcher, Bruce Leslie, 1953- |
| Other author | Snyder, Adam. |
| Format | Electronic |
| Publication Info | New York : AMACOM, |
| Description | xii, 6, 253 p. ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Contents | Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009033306 |
| ISBN | 9780814414361 |
| ISBN | 0814414362 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |