Information Marketing
| Author/creator | Rowley, Jennifer Author |
| Format | Electronic |
| Edition | 2nd ed.,Revised |
| Publication Info | Burlington : Ashgate Publishing Company |
| Description | 244 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Summary | Annotation In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780754681540 |
| ISBN | 0754681548 (E-Book) Active Record |
| Stock number | 00022530 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |