/LC.GIF&client=easterncarolinaedu)
Humor in advertising a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
| Author/creator | Gulas, Charles S., 1962- |
| Other author | Weinberger, Marc G. |
| Format | Electronic |
| Publication Info | Armonk, N.Y. : M.E. Sharpe, Inc., |
| Description | xiv, 240 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 207-224) and indexes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005017678 |
| ISBN | 0765616130 (alk. paper) |
| ISBN | 9780765616135 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |