/LC.GIF&client=easterncarolinaedu)
Hospitality branding / Chekitan S. Dev.
| Author/creator | Dev, Chekitan S., 1959- |
| Format | Electronic |
| Publication Info | Ithaca ; London : Cornell University Press, |
| Description | ix, 179 p. ; 21 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. |
| Bibliography note | Includes bibliographical references (p. 169-179). |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012024820 |
| ISBN | 9780801478192 (pbk. : alk. paper) |
| ISBN | 9780801452031 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |