Hollywood 1938 motion pictures' greatest year / Catherine Jurca.

Contents Introduction: Hollywood looks at its audience -- The campaign. Annus horribilis -- Goldwyn's folly -- Such a thing as bad publicity -- The moviegoing habit -- Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors -- The carrot and the stick -- The quiz contest on the ground -- What the contest did for me -- Independents rebel -- The campaign and the press. The film industry speaks its mind -- Marginal moviegoers -- The gossip columnists -- The dailies have their say -- The films. "The finest array of productions" -- Ninety-four films -- The death of glamour -- Human films -- The human side of screwball -- You can't take it with you -- Four daughters -- Boys town -- Marie Antoinette -- That's entertainment -- The fourth estate -- Conclusion: motion pictures' worst year.
General note"Fletcher Jones Foundation humanities imprint"
Bibliography noteIncludes bibliographical references (p. 231-261), index and filmography.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011040729
ISBN9780520233706 (cloth : alk. paper)
ISBN0520233700 (cloth : alk. paper)
ISBN9780520271807 (pbk. : alk. paper)
ISBN0520271807 (pbk. : alk. paper)

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