/LC.GIF&client=easterncarolinaedu)
Google Analytics / Jerri Ledford, Joe Teixeira and Mary E. Tyler.
| Author/creator | Ledford, Jerri L. |
| Other author | Tyler, Mary E., 1970- |
| Other author | Teixeira, Joe. |
| Format | Electronic |
| Edition | 3rd ed. |
| Publication Info | Indianapolis, Ind. : Wiley, |
| Description | xxvii, 404 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | 1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking. |
| Abstract | A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009934560 |
| ISBN | 9780470531280 (pbk.) |
| ISBN | 0470531282 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |