ECU Libraries Catalog

Globalizing tobacco control : anti-smoking campaigns in California, France, and Japan / Roddey Reid.

Series Tracking globalization
Contents Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.
Bibliography noteIncludes bibliographical references (p. [265]-289) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005011500
ISBN0253346673 (hbk. : alk. paper)
ISBN0253218098 (pbk. : alk. paper)

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