Friends with benefits a social media marketing handbook / by Darren Barefoot and Julie Szabo.

Author/creator Barefoot, Darren, 1974-
Other author Szabo, Julie, 1975-
Format Electronic
Publication InfoSan Francisco, CA : No Starch Press,
Descriptionxxvii, 280 p. : ill. ; 23 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009032426
ISBN9781593271992 (pbk.) :
ISBN1593271999 (pbk.) :

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available