Evaluating public relations : a guide to planning, research and measurement / Tom Watson, Paul Noble.
| Author/creator |
Watson, Tom, 1950- |
| Other author/creator | Noble, Paul, 1955- |
| Format | Electronic and Book |
| Edition | Third edition. |
| Publication Info | London ; Philadelphia : Kogan Page Limited, [2014] |
| Description | viii, 199 pages ; 24 cm. |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subject(s) |
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| Series | PR in practice |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014008707 |
| ISBN | 9780749468897 |
| ISBN | 9780749468903 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Electronic Resources | Access Content Online | ✔ Available |