/LC.GIF&client=easterncarolinaedu)
The economics and financing of media companies / Robert G. Picard.
| Author/creator | Picard, Robert G. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | New York : Fordham University Press, |
| Description | ix, 274 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from UPCC Books Political Science and Policy Studies 2011 Subject Collection |
| Subjects |
| Contents | Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010033993 |
| ISBN | 9780823232567 (cloth) |
| ISBN | 9780823232574 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |