/LC.GIF&client=easterncarolinaedu)
Customer relations / editor, Victoria J. Farkas.
| Other author | Farkas, Victoria J. |
| Format | Electronic |
| Publication Info | Hauppauge, NY : Nova Science Publishers, |
| Description | v, 158 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson -- Customer relationship dissolution following mergers and acquisitions : reasons, counterforces, and consequences / Christina Oberg. |
| General note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010027638 |
| ISBN | 9781617612107 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |