Customer-Centered Telecommunications Services Marketing
| Author/creator | Strouse, Karen Author |
| Format | Electronic |
| Publication Info | Norwood : Artech House, Incorporated |
| Description | 224 p. ill |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Artech House Telecommunications Library |
| Summary | Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2004052339 |
| ISBN | 9781580538541 |
| ISBN | 1580538541 (Trade Cloth) Active Record |
| Stock number | 00002345 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |