Creatures of politics media, message, and the American presidency / Michael Lempert and Michael Silverstein.

Contents Introduction: "message" is the medium -- Getting it "ju-- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012015064
ISBN9780253007452 (cloth : alk. paper)
ISBN9780253007520 (pbk. : alk. paper)
ISBN9780253007568 (ebk.)

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