Tools

LEADER 03146cam a2200457 a 4500

001 ocm22892827;

005 20141212084537.0;

008 901119s1991 caua b 001 0 eng ;

010 a| 90024419;

020 a| 1555423434 (alk. paper);

035 a| (Sirsi) o22892827;

035 a| (OCoLC)22892827;

043 a| e------;

049 a| EREE;

050 00 a| HC241.2b| .M2376 1991;

082 00 a| 337.1/422| 20;

245 00 a| Single market Europe :b| opportunities and challenges for business /c| [edited by] Spyros G. Makridakis and associates.;

250 a| 1st ed.;

260 a| San Francisco :b| Jossey-Bass Publishers,c| 1991.;

300 a| xxiv, 369 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Jossey-Bass management series;

500 a| "Published in collaboration with INSEAD, Fontainebleau, France"-- T.p. verso.;

504 a| Includes bibliographical references and index.;

505 0 a| Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story - - Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer - - Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau -- Managing across cultures and national borders / André Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead.;

505 0 a| Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis.;

610 20 a| European Economic Community.=| ^A15816;

650 0 a| Europe 1992.=| ^A241387;

650 0 a| Financez| European Economic Community countries.=| ^A52129;

651 0 a| Europex| Economic integration.=| ^A68957;

651 0 a| European Economic Community countriesx| Commerce.=| ^A91328;

700 1 a| Makridakis, Spyros G.=| ^A547145;

710 2 a| Insead.=| ^A96354;

830 0 a| Jossey-Bass management series.=| ^A664638;

919 a| BOOK;

596 a| 1;

998 a| 402955;

999 a| HC241.2.M2376 1991w| LCc| 1i| 30372006015173d| 5/6/2009f| 7/24/2008g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 12/11/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Single market Europe : opportunities and challenges for business / [edited by] Spyros G. Makridakis and associates.

Other author	Makridakis, Spyros G.
Other author	Insead.
Format	Book
Edition	1st ed.
Publication Info	San Francisco : Jossey-Bass Publishers, 1991.
Description	xxiv, 369 pages : illustrations ; 24 cm.
Subjects	European Economic Community. Europe 1992. Finance--European Economic Community countries. Europe--Economic integration. European Economic Community countries--Commerce.

Series	Jossey-Bass management series Jossey-Bass management series. ^A664638
Contents	Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story - - Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer - - Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau -- Managing across cultures and national borders / André Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead.
Contents	Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis.
General note	"Published in collaboration with INSEAD, Fontainebleau, France"-- T.p. verso.
Bibliography note	Includes bibliographical references and index.
LCCN	90024419
ISBN	1555423434 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HC241.2.M2376 1991	✔ Available	Place Hold

Single market Europe : opportunities and challenges for business / [edited by] Spyros G. Makridakis and associates.

Click here for more information about this title

Availability