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LEADER 01413cam a2200361 a 4500

001 ocm23177031;

005 20141212084458.0;

008 910208s1991 nyu b 001 0 eng ;

010 a| 91002451;

020 a| 081473040X (cloth : alk. paper) :c| $30.00;

020 a| 0814730418 (pbk. : alk. paper) :c| $15.00;

035 a| (Sirsi) o23177031;

035 a| (OCoLC)23177031;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5823b| .G695 1991;

082 00 a| 659.1/0682| 20;

100 1 a| Greco, Albert N.,d| 1945-=| ^A234338;

245 10 a| Advertising management and the business publishing industry :b| marketing notes and cases /c| Albert N. Greco.;

300 a| xii, 301 pages ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| New York University business magazine publishing series;

504 a| Includes bibliographical references (p. 263-289) and index.;

650 0 a| Advertisingx| Management.=| ^A92278;

650 0 a| Business literaturex| Publishing.=| ^A278870;

830 0 a| New York University business magazine publishing series.=| ^A234339;

919 a| BOOK;

596 a| 1;

998 a| 402322;

999 a| HF5823.G695 1991w| LCc| 1i| 30372006003930d| 5/9/2022e| 1/28/2022f| 1/30/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 12/3/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Advertising management and the business publishing industry : marketing notes and cases / Albert N. Greco.

Author/creator	Greco, Albert N., 1945-
Format	Book
Publication Info	New York : New York University Press, ©1991.
Description	xii, 301 pages ; 24 cm.
Subjects	Advertising--Management. Business literature--Publishing.

Series	New York University business magazine publishing series New York University business magazine publishing series. ^A234339
Bibliography note	Includes bibliographical references (p. 263-289) and index.
LCCN	91002451
ISBN	081473040X (cloth : alk. paper) :
ISBN	0814730418 (pbk. : alk. paper) :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823.G695 1991	✔ Available	Place Hold

Advertising management and the business publishing industry : marketing notes and cases / Albert N. Greco.

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