Commoditization and the strategic response / Andrew Holmes.

Author/creator Holmes, Andrew, 1965-
Format Electronic
Publication InfoAldershot, England ; Burlington, VT : Gower,
Descriptionxviii, 223 p. : ill. ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the Internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us?.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2007034353
ISBN9780566087431 (alk. paper)
ISBN056608743X (alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available