Commoditization and the strategic response / Andrew Holmes.
| Author/creator | Holmes, Andrew, 1965- |
| Format | Electronic |
| Publication Info | Aldershot, England ; Burlington, VT : Gower, |
| Description | xviii, 223 p. : ill. ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the Internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us?. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007034353 |
| ISBN | 9780566087431 (alk. paper) |
| ISBN | 056608743X (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |