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010 a| 2013043601;

020 a| 9780804789158 (cloth : alk. paper);

020 z| 9780804790758 (electronic);

035 a| (WaSeSS)ssj0001131879;

040 a| CSt/DLCb| engc| CStd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.5b| .R354 2014;

082 00 a| 658.5/752| 23;

100 1 a| Ramaswamy, Venkatram.=| ^A584509;

245 14 a| The co-creation paradigmh| [electronic resource] /c| Venkat Ramaswamy and Kerimcan Ozcan.;

260 a| Stanford, California :b| Stanford Business Books, An Imprint of Stanford University Press,c| [2014];

300 a| xx, 333 pages :b| illustrations ;c| 24 cm;

504 a| Includes bibliographical references (pages 305-318) and index.;

505 0 a| Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Customer relations.=| ^A61341;

650 0 a| Relationship marketing.=| ^A390760;

650 0 a| Product management.=| ^A17217;

650 0 a| Business networks.=| ^A380938;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Ozcan, Kerimcan,d| 1971-?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1656998;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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596 a| 1 3 4;

998 a| 4017195;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4017195-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4017195-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4017195-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

Author/creator	Ramaswamy, Venkatram
Other author	Ozcan, Kerimcan, 1971-
Format	Electronic
Publication Info	Stanford, California : Stanford Business Books, An Imprint of Stanford University Press, [2014]
Description	xx, 333 pages : illustrations ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Customer relations. Relationship marketing. Product management. Business networks.

Contents	Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.
Bibliography note	Includes bibliographical references (pages 305-318) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013043601
ISBN	9780804789158 (cloth : alk. paper)

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The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

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