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010 a| 2009003055;

020 a| 9780814415214;

020 a| 0814415210;

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049 a| EREEa| NEHH;

050 00 a| HF5415b| .K6244 2009;

082 00 a| 6582| 22;

100 1 a| Kotler, Philip.=| ^A544422;

245 10 a| Chaoticsh| [electronic resource] :b| the business of managing and marketing in the age of turbulence /c| Philip Kotler and John A. Caslione.;

250 a| 1st ed.;

260 a| New York :b| American Management Association,;

300 a| xiii, 206 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [191]-200) and index.;

505 0 a| The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing.=| ^A16179;

650 0 a| Management.=| ^A4306;

650 0 a| Business cycles.=| ^A19868;

650 0 a| Globalization.=| ^A445023;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Caslione, John A.=| ^A819367;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=434979;

947 a| (OCoLC)ocn276334364;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4009506-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Chaotics the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

Author/creator	Kotler, Philip
Other author	Caslione, John A.
Format	Electronic
Edition	1st ed.
Publication Info	New York : American Management Association,
Description	xiii, 206 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing. Management. Business cycles. Globalization.

Contents	The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
Bibliography note	Includes bibliographical references (p. [191]-200) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009003055
ISBN	9780814415214
ISBN	0814415210

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Chaotics the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

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