CEO-speak the language of corporate leadership / Joel Amernic, Russell Craig.

Author/creator Amernic, Joel H., 1946-
Other author Craig, Russell.
Format Electronic
Publication InfoMontréal : McGill-Queen's University Press,
Descriptionxi, 243 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Chief executive officers--Language. --Case studies.
Discourse analysis--Social aspects. --Case studies.
Corporate culture--Case studies.
Chefs de direction--Langage. --Cas, Études de.
Analyse du discours--Aspect social. --Cas, Études de.
Culture d'entreprise--Cas, Études de.

Contents Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft :exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report
Bibliography noteIncludes bibliographical references (p. [223]-236) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006287546
ISBN0773530371 (bound)
ISBN9780773530379

Availability

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Electronic Resources Access Content Online ✔ Available