The Business of Innovation Managing the Corporate Imagination for Maximum Results
| Author/creator | Bean, Roger Author |
| Other author | Radford, Russell Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 304 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780814413104 |
| ISBN | 0814413102 (E-Book) Active Record |
| Standard identifier# | 9780814413104 |
| Stock number | 00001432 |