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008 130316s2013 ilu sb 001 0 eng d;

010 a| 2013005134;

020 a| 9781555707668 (paperback : alk. paper);

035 a| (WaSeSS)ssj0001226215;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| Z716.3b| .W235 2013;

082 00 a| 021.72| 23;

100 1 a| Walters, Suzanne.=| ^A300925;

245 10 a| Breakthrough brandingh| [electronic resource] :b| positioning your library to survive and thrive /c| Suzanne Walters and Kent Jackson.;

260 a| Chicago :b| Neal-Schuman, an imprint of the American Library Association,c| 2013.;

300 a| xxii, 191 pages ;c| 28 cm;

504 a| Includes bibliographical references and index.;

505 0 a| What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Branding (Marketing)=| ^A755863;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Jackson, Kent,d| 1945-=| ^A1151918;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1707122;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 3998482;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998482-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998482-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998482-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Breakthrough branding positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.

Author/creator	Walters, Suzanne
Other author	Jackson, Kent, 1945-
Format	Electronic
Publication Info	Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Description	xxii, 191 pages ; 28 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Libraries--Marketing. Branding (Marketing)

Contents	What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013005134
ISBN	9781555707668 (paperback : alk. paper)

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Breakthrough branding positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.

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