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010 a| 2003025486;

020 a| 0470862114 (cloth : alk. paper);

035 a| (WaSeSS)ssj0000114382;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| T393 2004;

082 00 a| 658.8/272| 22;

100 1 a| Taylor, David,d| 1964-=| ^A875544;

245 10 a| Brand stretchh| [electronic resource] :b| why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /c| by David Taylor.;

246 18 a| Brandstretch;

260 a| Chichester, England ;a| Hoboken, NJ :b| J. Wiley,;

300 a| ix, 162 p. ;b| ill. :c| 24 cm.;

504 a| Includes bibliographical references (p. [151]-153) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Brand name productsx| Valuationx| Management.=| ^A83735;

650 0 a| Product management.=| ^A17217;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=176389;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=176389;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107010&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 3998095;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998095-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998095-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998095-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.

Author/creator	Taylor, David, 1964-
Format	Electronic
Publication Info	Chichester, England ; Hoboken, NJ : J. Wiley,
Description	ix, 162 p. ; ill. : 24 cm.
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Supplemental Content	Full text available from Ebook Central - Academic Complete
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products--Management. Branding (Marketing) Brand name products--Valuation. --Management. Product management.

Spine title	Brandstretch
Bibliography note	Includes bibliographical references (p. [151]-153) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2003025486
ISBN	0470862114 (cloth : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Online Content Full text available from Ebook Central - Public Library Complete Full text available from Ebook Central - Public Library Complete Full text available from eBooks on EBSCOhost	✔ Available

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.

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