ECU Libraries Catalog

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

Author/creator Aaker, David A.
Format Book and Print
Publication InfoNew York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, ©1991.
Descriptionxiii, 299 pages : illustrations ; 24 cm
Bibliography noteIncludes bibliographical references (p. 277-287) and index.
LCCN 91010380

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD69.B7A22 1991 ✔ Available Place Hold