Managing brand equity : capitalizing on the value of a brand name

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

Author/creator	Aaker, David A.
Format	Book and Print
Publication Info	New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, ©1991.
Description	xiii, 299 pages : illustrations ; 24 cm
Subject(s)	Brand name products--Valuation --United States --Management. Intangible property--Valuation --United States --Management.

Bibliography note	Includes bibliographical references (p. 277-287) and index.
LCCN	91010380
ISBN	0029001013

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7A22 1991	✔ Available	Place Hold