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LEADER 01360pam a2200337 a 4500

001 ocm23180129;

005 20141212084211.0;

008 910208s1991 nyua b 001 0 eng ;

010 a| 91010380;

020 a| 0029001013;

035 a| (Sirsi) o23180129;

035 a| (OCoLC)23180129;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HD69.B7b| A22 1991;

082 00 a| 658.8/272| 20;

100 1 a| Aaker, David A.=| ^A30291;

245 10 a| Managing brand equity :b| capitalizing on the value of a brand name /c| David A. Aaker.;

300 a| xiii, 299 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 277-287) and index.;

919 a| BOOK;

596 a| 1;

998 a| 399792;

999 a| HD69.B7A22 1991w| LCc| 1i| 30372005984742d| 5/20/2013e| 3/26/2013l| JGESm| JOYNERn| 10r| Ys| Yt| JGESBKu| 10/31/1991x| BOOKz| JSTACKSo| .STAFF. .note. 4 External uses Location when checked out Joynero| .STAFF. 0;

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

Author/creator	Aaker, David A.
Format	Book
Publication Info	New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, ©1991.
Description	xiii, 299 pages : illustrations ; 24 cm
Subjects	Brand name products--Valuation. --United States. --Management. Intangible property--Valuation. --United States. --Management.

Bibliography note	Includes bibliographical references (p. 277-287) and index.
LCCN	91010380
ISBN	0029001013

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7A22 1991	✔ Available	Place Hold

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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