Bite-sized marketing realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Author/creator Dowd, Nancy, 1956-
Other author Evangeliste, Mary.
Other author Silberman, Jonathan, 1982-
Format Electronic
Publication InfoChicago : American Library Association,
Descriptionxi, 140 p. : ill. ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Abstract Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009016829
ISBN0838910009 (alk. paper)
ISBN9780838910009 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available