Bite-sized marketing realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
| Author/creator | Dowd, Nancy, 1956- |
| Other author | Evangeliste, Mary. |
| Other author | Silberman, Jonathan, 1982- |
| Format | Electronic |
| Publication Info | Chicago : American Library Association, |
| Description | xi, 140 p. : ill. ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Abstract | Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009016829 |
| ISBN | 0838910009 (alk. paper) |
| ISBN | 9780838910009 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |