/LC.GIF&client=easterncarolinaedu)
The behavioral advantage what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh.
| Author/creator | Bacon, Terry R. |
| Other author | Pugh, David G. (David George), 1944- |
| Format | Electronic |
| Publication Info | New York : AMACOM, |
| Description | xi, 308 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003024328 |
| ISBN | 0814472257 (hardcover) |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |