Advanced Google AdWords / Brad Geddes.
| Author/creator | Geddes, Brad |
| Format | Electronic |
| Edition | Third edition. |
| Publication Info | Indianapolis, Indiana : SYBEX, [2014] |
| Description | xxxvi, 657 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Portion of title | Google AdWords |
| Contents | Understanding search theory -- Performing keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Creating landing pages that convert searchers into buyers -- Learning advanced optimization techniques -- Demystifying quality score -- Beyond text: employing image, video, and mobile ads -- Understanding the display network -- Understanding advanced display network techniques -- Utilizing advanced geographic targeting techniques -- Saving time and scaling accounts with the AdWords editor -- Devising profitable bid strategies -- Organizing accounts successfully -- Implementing testing techniques that will increase profits -- AdWords reports: extracting actionable information -- Step by step: create and monitor your AdWords account. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014497131 |
| ISBN | 9781118819562 |
| ISBN | 111881956X |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |