Accidental branding how ordinary people build extraordinary brands

Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

Author/creator	Vinjamuri, David, 1964-
Format	Electronic and Book
Publication Info	Hoboken, N.J. : John Wiley & Sons, Inc.,
Description	xii, 212 p. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subject(s)	Branding (Marketing)--United States --Case studies. Entrepreneurship--United States --Case studies. Serendipity--United States --Case studies. Businesspeople--United States --Biography.

Contents	What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007039475
ISBN	9780470165065 (cloth)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available